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The blog shares valuable insights, practical knowledge, and real-world SEO experiences.

3 Core Layers of Google AI Overview

Google AI Overview has already been rolled out in many countries and is now supporting a wide variety of queries across different industries. This rollout highlights how quickly the SEO community adapts to new changes from Google and how important it is to stay ahead of the curve. When we talk about Google AI Overview, I know many of you are already exploring strategies to optimize for it. Personally, I consider it relatively straightforward at this stage. Because it is still new, there are opportunities that remind me of optimizing Google back in its early days, when the field was…

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Nofollow Links in SEO: Understand More to Use Effectively

When I first started in SEO, I knew nothing about the rel=”nofollow” attribute. Back then, I thought of nofollow simply as a way to block Googlebot, like building a wall to stop bots from crawling a website. After working on more projects and digging into the documentation on Google Search Central, I realized that my understanding was wrong. Nofollow is not designed to block bots. Instead, it tells Google that a specific link should not pass ranking signals. This seemingly small distinction completely changed how I apply nofollow in my SEO strategies. What is a nofollow link? According to Google…

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