Overview
Hi there, I’m Trung.
Over the years, I’ve met many students and young professionals who have just started their journey in SEO. Some have finished an internship or have a few months of experience, but when they begin applying for full-time roles, they often face rejection. Employers usually look for someone who is already strong in SEO, while most beginners are still trying to build their foundation.
I understand how that feels. It can be discouraging and make you question whether you should keep pursuing this path.
Recently, I have also noticed the growing influence of AI. Many new learners are eager to experiment with AI tools to write content or analyze data. That is a good thing, because AI is an important part of SEO’s future. But if you rely only on tools and skip the fundamentals, you will face challenges when algorithms change or when the market demands more than just technical shortcuts.
I started in the same position. In 2021, I was an SEO intern for an agency, I did not have a clear direction, and there was no one to guide me closely. What helped me move forward was not quick tricks or automation, but understanding the fundamentals deeply, practicing patiently, and applying them to real websites.
That experience shaped the way I teach. I created the Foundation SEO course with three main goals:
- Build a strong SEO foundation. You will learn the real logic behind SEO instead of memorizing steps.
- Learn by doing. Each session includes practical exercises on real websites to help you connect knowledge with practice.
- Develop a professional mindset. You will gain the confidence to apply for jobs, manage projects, and adapt to changes in AI and Google algorithms.
This course does not promise instant results. What I can promise is that you will leave with a strong foundation, the ability to explain your SEO process clearly, and the skills to keep improving long after the course ends.
Why choose this course?
- Designed by an SEO professional with 5 years of experience in international projects.
- Includes personalized 1:1 mentoring, real-world assignments, and portfolio-based learning.
- Suitable for those pursuing careers as SEO Specialists or Freelance SEO professionals.
Learning outcomes
After completing this course, you will be able to:
- Understand how search engines crawl, index, and rank websites.
- Analyze, audit, and optimize websites for better search visibility.
- Conduct keyword research and build effective SEO strategies.
- Create content that aligns with user intent and business goals.
- Apply technical SEO fundamentals to improve performance and accessibility.
- Build backlinks and monitor website authority with confidence.
- Design and present a complete SEO plan from research to execution.
About the course
SEO today is more than just keywords or tools. It is about understanding how search engines work and how users think.
This course helps you build a strong foundation in SEO through logic, practice, and real-world application.
You will learn how to identify opportunities, solve SEO problems, and develop strategies that deliver measurable outcomes. Each session combines guided learning, hands-on assignments, and mentoring to ensure you progress with clarity and purpose.
By the end of this course, you will be confident in your ability to plan and execute SEO strategies for real businesses. You will gain the mindset, skills, and adaptability needed to grow your career in digital marketing and stay relevant as Google and AI continue to evolve.
Learn the fundamentals of how search engines work, what SEO means, and how results appear on SERPs. Understand key Google algorithms and how to continue learning independently.
Learn to evaluate your own website and benchmark it against competitors. Use data to find gaps, spot opportunities, and define realistic goals.
Build your keyword mindset. Learn the logic behind search intent, keyword types, and prioritization frameworks.
Use professional tools to find, analyze, and group keywords. Learn to track performance and integrate keywords naturally into content.
Understand how search engines crawl and index websites. Learn what they can and cannot see, and apply structured thinking with the 5W1H method.
Use tools like Screaming Frog, Semrush, and Google Search Console to conduct full site audits.
Explore what makes content rank. Learn about E-E-A-T, YMYL, topic clusters, and content structures that build authority.
Turn insights into action. Learn how to write, evaluate, and optimize SEO content using professional tools.
Learn to optimize every page element from URL to metadata and UX design. Understand how structured data and usability impact ranking.
Understand what backlinks are, what makes them valuable, and how to build quality links safely and strategically.
Learn how to set up your own WordPress site from domain to design, connecting SEO tools along the way.
Combine everything you’ve learned to create a full 12-month SEO strategy with clear objectives, actions, and KPIs.
Entry requirements
Applicants should have sufficient academic background and practical knowledge to fully participate in the course.
You can meet the entry requirement by:
- Having a background in Marketing, Business, or related fields.
- Possessing at least 6 months of prior SEO knowledge or practice.
- Completing at least one internship in marketing, digital, or a related industry.
- Having the ability to read and understand English documentation and blog articles related to SEO.
Fees
Payments can be made on a course-by-course basis.
| Course | Duration | Fee |
|---|---|---|
| Foundational SEO | 1.5 – 2 months | 16,000,000 VND |
Notes:
- Fees are listed in Vietnamese Dong (VND).
- Payments can be made via bank transfer or e-wallet (Momo, or equivalent).